No matter what industry you belong to, data management is a very important thing if you want to put some reins on where your industry goes and what kind of customers it attracts. Industries like e-commerce have been collecting information about their consumers for as long as can be remembered. A few years back, collecting data from users was a big problem but today with several marketing campaigns and tools, data acquisition is no biggie. The problem now is data management and use it to our advantage. Right data can help us craft meaningful messages and to launch right campaigns at the right time.
So what is this buzz about Data Management and how can you do it
Why Is It Necessary?
Before jumping into management, the question that is very normal to ask is, “Why manage the data in the first place”. Your company might not need any data management because your services and products don’t require you to indulge in that. But that is what you think. Every company, no matter what the domain, runs on the data and depriving it of useful data might do you unasked for harm. Having your data organized in one directory can give you an empirical data to calculate any loss or profits or behaviorism of your consumers. Streamlining data data will help you and your company see the bigger picture of where the data is taking you.
Now, when you are convinced that you need to have an organized dataset, let’s see how you can get it
Develop a System of Data Collection
Very well understood point to begin things: Develop a system of data collection if you already don’t have any. You can get it through email subscriptions of your users, conducting simple surveys or through Google Analytics. There are a number of techniques to scrape data from websites, apps, web pages and emails. Decide which platform your company receives the most traffic from and then choose a suitable data scrapping system.
Decide Your Way of Data Storage
By default, the next step is storing data. The simplest option you can get is using Microsoft Excel. Even though excel is a very efficient free tool if used appropriately, there are still more efficient options like SQL. Which will not only help you store data, but also see the relation between two columns of data. How you store data is entirely your decision to make depending on the kind of data your company deals with.
Data Labelling and Filters
Data labelling is another way to help you organize your data better. You can store your data on the base of locations, tie, days, products responded to or any other filter that seems fit to your needs. Color code, add formats, add comments or do whatever you have to do to create a well-filtered data.
Industry trends change more quickly than we can anticipate and who decides that? Consumers? And who decides what consumers decide? The sellers. Having an updated database will help you monitor your data better and visualize updated trends in a better way. Make sure to have up-to-date data in your database. Update your database bi-annually and discard data that you have figured won’t add much value to your company. One tip to improve the health of your database is to divide the parent database in child databases. Instead of permanently deleting the data that you think is momentarily useless to you, put it in a separate database. This way, if you launch a relevant campaign in the future, you can always refer back to it.
A very critical point in data management is having to deal with repeated data. Redundant data can mess up your results and outputs in ways more than you imagine. You can be collecting data over a very long period but when it’ll be tried for results, you will notice skew-ness in your data and your results will literally be of no point. One helpful way of avoiding Data Redundancy is applying some sort of filters at the stage where you collect data. This will stop the user to submit redundant data and will make your work a lot easier.
This should become a ritual if you are dealing with any sorts of data, big or small. Always have your backup ready. Trust me, you won’t enjoy going years of data getting deleted permanently because you accidentally clicked some key.
If you are working for an organization where a lot of people will be contributing to the database then make sure to have some privacy policies on your database. If an unwanted change is made or some data is lost, you’ll need to know who made the changes. Protecting data is as much important as collecting data in the first place. So, password protect your data and give access only people you know.
With this basic guidelines, you’ll be able to manage your data at personal and corporate level. Don’t limit yourself to just the tips and set out to discover some tools that will help you manage your data better.